Your CRM is buried in six figures of revenue. We dig it out.
We work the dead leads, ghosted quotes, and forgotten customers already sitting in ServiceTitan, Housecall Pro, or Jobber. The goal: rebook the customers and jobs you already paid to win. No new ads. No new leads.
$5K–$12K
Typical HVAC replacement opportunity
10–20 yrs
Common HVAC system replacement window
40–60%
Modeled follow-up gap in old quotes and customers
The problem
Revenue is leaking after the quote. The problem is follow-up.
Quoted, cold.
You've already paid to win the lead. But most quoted jobs never get a second structured touch — and silently age out of the CRM.
10–20 yrs
HVAC systems have a natural service and replacement cycle. Past customers often have a real reason to come back — when someone reminds them.
Spring. Summer.
Fall. Winter.
Seasonal demand creates natural re-engagement windows: spring AC tune-ups, summer breakdowns, fall heating prep, winter emergencies.
The product
What we actually send.
Not blast emails. Not "Hi {{FIRST_NAME}}." Every message we build references the customer's quoted system, equipment age, the tech who last visited, and the season.
- Owner-voice tone. Reads like the boss texting, not a chatbot.
- Pulls real CRM data. System make + age + last service date, automatically.
- Multi-touch sequences. SMS, then email, then SMS, paced to actual buyer behavior.
- Replies route to your CSRs. They book the job. We hand off clean.
Sample dashboard · Illustrative
Touched
3,820
Replied
412
Booked
94
Recovered
$184K
Recent replies · sample
- Daryl K. · "Yeah send me a quote refresh" · 2m ago
- Marisol P. · "Can you come Thursday?" · 11m ago
- Tom V. · "Already got it serviced, thanks though" · 23m ago
- Greg H. · "What was the price again?" · 41m ago
The process
From dead leads to booked jobs.
Four steps. Roughly four weeks. Done with you, not to you.
-
01
We audit your database
We pull every customer and quote from your CRM (ServiceTitan, Housecall Pro, Jobber, FieldEdge, Service Fusion). We segment by job type, quote value, equipment age, and last touchpoint.
-
02
We generate personalized outreach
Our AI writes individual messages referencing each customer's quoted job, system age, and the tech who last visited. Not blast emails. Real messages.
-
03
You approve the templates
You review and approve every message template before anything sends. Your voice, your brand, your call.
-
04
We send and track
Multi-touch sequences via email and SMS. Replies route to your CSRs. We measure jobs booked and revenue recovered.
ROI calculator
Estimate what may be buried in your CRM.
This calculator uses conservative assumptions based on customer count, quote volume, average ticket, and recovery rate. The audit gives us the real number.
Your buried revenue
- Cold leads & customers
- 3,600
- Recovered at 5%
- 180
- × Avg job ticket
- $600
Recovered in first 60 days
$108,000
Why Buried Revenue
Built to fit your shop. Not replace it.
CRM-native, not CRM-replacement.
Built on top of ServiceTitan, Housecall Pro, Jobber, FieldEdge, and Service Fusion. No platform migration. No rip and replace.
TCPA-compliant from day one.
Federal DNC scrubbed. Internal suppression list honored. Proper opt-out language on every message.
Human-in-the-loop.
AI drafts. You approve every template before send. No generic blasts going out under your name.
30-day money-back guarantee.
If month one doesn't produce meaningful pipeline, we refund the setup. No fights.
Month-to-month. Cancel anytime.
No 12-month contracts. We earn the next month.
Seasonal sequences.
Spring AC tune-ups, fall heating prep, summer breakdown re-quotes. Sent when buying intent is real.
Founder
Closing dead pipeline is my actual job.
Sebastian Perez
Founder
My experience has been extensive in GTM strategies and business development, from small startups to large tech companies.
Across every sales seat I held, the most reliable channel was never new prospecting. It was the database we already had. Old inbound leads. Closed-lost opps. Contacts the team had stopped calling. Working that data closed real revenue, repeatedly, at a fraction of the cost of cold outreach.
HVAC contractors sit on the same buried asset: quoted jobs that never closed, customers whose systems are due for service, leads the office forgot to call back. Buried Revenue runs the playbook with AI doing the personalization at scale.
FAQ
Common questions.
Will this work with my CRM?
We integrate with ServiceTitan, Housecall Pro, Jobber, FieldEdge, Service Fusion, Workiz, and most other major HVAC platforms. If you use something else, we'll let you know on the audit call.
How is this different from the email features in my dispatch software?
Your CRM can send messages. It can't write personalized messages referencing each customer's quoted system, equipment age, or service history. That's the difference.
Do you handle the replies?
We can route replies to your CSR team with templated responses ready to send, or handle them ourselves on the Plus retainer.
What about TCPA and Do Not Call?
We scrub against the federal DNC registry and your internal suppression list before any send. Every message includes proper opt-out language. Every campaign is reviewed for TCPA compliance.
Find out what's buried in your CRM.
Free 30-min audit. We pull your CRM, segment it, and quote you the exact recoverable revenue. Walk away with a number, whether you work with us or not.